William Shakespeare uses this technique in some of his writing pieces. It requires the writer to form an argument and defends it by using interesting experiences and stories. People will naturally listen and read anything that can be emotionally charged. The writers believe the best way to persuade people from their writing is through their emotions. The pathos appeal aims to trigger the audience’s emotional response. It can be seen from Harper Lee’s ‘To Kill a Mockingbird’ to John Steinbeck’s ‘East of Eden.

Throughout history, many writers from every field have been using this approach to persuade the readers. This kind of rhetorical appeal is very helpful while writing any type of persuasive or argumentative content. Here, the writer mainly uses a character’s strength to present his idea and make people understand and believe it. It uses authority, credibility, and the character of the speaker to make people believe in the specific idea or theme. It is an important mode of persuasion that a writer uses to convince the audience. The ethos appeal is also known as an appeal to ethics. Let us have a look at the definition of each of these logical appeals. All persuasive and argumentative writings, including rhetorical analysis, advertising, and speech writing, require convincing the audience using various strategies.Īristotle mainly came up with these modes of persuasion, including three major techniques. It is because persuading them may require the writer to use different persuasive appeals. It is quite challenging to persuade the target audience towards your point of view.

Ethos pathos logos definition